- Promotions and settlements · TPM
- CFO / Finance, Operations Manager, Plant / Operations Director, Accounting / Analytics
- Retail and branch networks, Manufacturing, Logistics and warehousing, Services and offices
Trade promotion management software: what to look for before you buy
In short
Trade promotion management software records budgets, price lists, promotions and bonuses in one place, calculates what each customer is owed and compares the cost of a campaign with its result. A good tool reflects your real terms instead of forcing every deal into one promotion type. Choose by process fit: the mechanics you use, the number of people managing it, and how turnover gets into the system. Remanently Trade Marketing starts at EUR 3,799 per year.
What the software is for
Trade promotion management software replaces the patchwork of spreadsheets, emails and memory that most sales organizations use to run discounts and bonuses. Its job is to answer three questions with data: how much did we sell, how much did the terms cost, and was it worth it.
It is not a sales reporting tool. A sales report tells you turnover. TPM software adds the other side: the budget used, the discounts given, the free goods shipped and the bonuses owed.
Core functions to expect
- Budgets assigned to an organization, a region or a single customer, with a view of how much is used.
- Price lists, both central and individual, so the customer's real price is clear.
- Promotions: percentage and value discounts, free goods, tied to chosen customers and products.
- Bonuses on turnover, volume or purchase mix, with thresholds.
- Turnover data, imported or used directly, as the basis for settlement.
- Settlement: automatic calculation of which conditions and tiers were met.
- Reports: target fulfillment, terms triggered, cost against result.
Questions to ask before you choose
Feature lists look similar from vendor to vendor. These questions separate tools in practice.
- Can it model our actual terms? Bring three real agreements, including your most complicated bonus, and ask to see them entered.
- How does turnover arrive? If sales data must be retyped every month, the manual work only moves. Check whether Excel import or an integration covers your source.
- Can one condition cover several customers? Umbrella promotions and group bonuses are common in distribution and retail chains.
- Who counts as a user? Some vendors charge for every customer, store or distributor that takes part. Ask who is billed.
- Can we evaluate before launch? A profitability estimate before the money is spent prevents the worst deals.
- What happens when terms change mid-period? Real contracts get amended. The tool should handle that without a rebuild.
Spreadsheet or dedicated software?
| Situation | Spreadsheet | Dedicated software |
|---|---|---|
| A few customers, one simple discount | Usually enough | Not needed yet |
| Bonuses with several thresholds | Formulas multiply, errors appear | Tiers calculated automatically |
| Terms agreed by many sales reps | Versions and copies diverge | One record of terms per customer |
| Questions about budget use | Manual summing | Budget and spend in one view |
| Finance asks what a campaign cost | A reconstruction exercise | Cost and result side by side |
The move is usually triggered not by size but by the first costly surprise: a bonus nobody provisioned, a threshold crossed unnoticed, a customer paid twice.
How Remanently Trade Marketing is packaged
Remanently Trade Marketing is sold in three standard scopes and an Enterprise configuration. The user count refers to people managing the process. Customers, stores, partners and distributors taking part in promotions are not automatically additional paid users.
| Package | Price | Users | Scope |
|---|---|---|---|
| FIRST | EUR 3,799 / year | Up to 3 | Budgets, price lists, turnover, percentage and value discounts, free goods, customers and products assigned to campaigns, attachments, target fulfillment reports |
| QUICK START | EUR 7,499 / year | Up to 6 | Everything in FIRST plus budgets by organization, region or customer, Excel import of turnover and price lists, central and individual price lists, bonuses with thresholds, automatic condition calculation |
| TIME IS MONEY | EUR 14,999 / year | Up to 12 | Everything in QUICK START plus umbrella promotions and bonuses, bonus cascades, profitability simulations, extended reports |
| ENTERPRISE | Individual price | Agreed | Individual process scope, required integrations, several Remanently areas |
Details are on the pricing page and the Remanently Trade Marketing page.
Roles and who benefits
The CFO gets a view of budget use and of the cost of terms next to revenue. The sales manager sees which campaigns are active, which terms each customer has met and what remains in the budget. Accounting works from calculated settlements instead of rebuilding them from emails. The operations director in a distribution or manufacturing company gets one reference for what was promised to customers, which matters when promotions create demand for products the warehouse must have ready.
That last link is why the platform view matters. A trade activity and its physical execution can run on shared data, and Remanently Trade Marketing can be combined with the warehouse and CRM areas when the process requires it.
Where to start
Begin with where money leaks today. List how terms are created and approved, who holds the budget, what price lists exist, which bonuses you run and where turnover data comes from. That list becomes your test script for any vendor, including us.
If you are still defining the process itself, read what trade promotion management is and how it works. If bonuses are your main concern, see rebate management software. When you are ready to test on real terms, book a demo or sign up.
Frequently asked questions
What is trade promotion management software?
It is software that holds budgets, price lists, promotions and bonuses in one system, calculates what customers are owed and compares the cost of each campaign with the result.
How is TPM software different from CRM?
CRM shows customer history and sales potential. TPM controls the cost of the terms used to realize that potential. In Remanently the two work together: CRM finds where you can sell more, Trade Marketing shows whether it pays on the proposed terms.
Do customers and distributors need paid licenses?
In Remanently Trade Marketing the user count covers people managing the process. Customers, stores, partners and distributors that take part in promotions are not automatically extra paid users.
Can I import turnover from Excel?
Yes. Excel import of turnover and price lists is part of the QUICK START scope and above.
Do I need to buy the highest package?
No. Start with the scope that matches your process. FIRST covers budgets, price lists, promotions and reports. Bonuses with thresholds arrive in QUICK START, and umbrella terms and simulations in TIME IS MONEY.
Is there an option for large organizations?
Yes. For large scale, individual processes or required integrations, Remanently prepares an Enterprise configuration with scope and users agreed individually.
Test the software on your own terms
Bring one price list and one bonus agreement. In a short demo we enter them into Remanently Trade Marketing and show budget use, settlement and cost against result.
Module: Remanently Trade Marketing (TPM) · Pricing · Contact · Get started