Sales are growing. But is the result growing too, after discounts and bonuses?
Remanently connects three perspectives: what is physically in the warehouse, what the customer buys and what they don't buy yet, and how much the agreed promotions, bonuses and trade terms cost.
Easy to manage
3x more efficient operations
The problem starts before the sales report
A salesperson promises goods that cannot be found
A commercial stock figure without operational warehouse knowledge gives no certainty of fulfilment.
See WMS →A regular customer buys an increasingly narrow part of the range
History tells you what they bought. Potential starts with what they don't buy yet.
See CRM B2B →A promotion increased turnover, but it's unclear whether it improved the result
Sales need to be set against the cost of discounts, free items, bonuses and budget use.
See Trade Marketing →Price lists and arrangements live in many places
Central price lists, individual ones and those imported from Excel need a shared context.
See price lists →Knowledge about the customer stays in a notebook
Meetings, tasks, opportunities and contact history shouldn't depend on one person.
See the salesperson's work →Goods with a shorter shelf life wait too long
Batch and expiry date should affect the order of issue.
See stock rotation →One sales decision has three consequences
1. Availability
WMS shows stock, location, batch and movement.2. Customer potential
CRM compares purchase history with the gap in the range.3. Terms
Trade Marketing organizes promotions, bonuses and budgets.4. Result
Reporting allows the fulfilment and profitability to be assessed.Sales sees the opportunity, the warehouse the possibility, and management the cost
More context before the promise
Information about the customer and the warehouse leads to a decision that can actually be executed.
Direction for the salesperson
Comparing similar customers helps identify the buying gap and the next opportunity.
Control over trade terms
Planned turnover and cost can be assessed before the start, then compared with actual results.
CRM points to the potential of the relationship, and Trade Marketing lets you organize the cost of the terms.
Connect CRM with Trade Marketing →Goods, customer or the cost of terms?
You don't have to solve everything at once. Start with the process where decisions are least reliable today.
Frequently asked questions for trade and distribution
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Let's check which process — goods, customer or trade terms — is limiting your result the most today.