Do you know exactly how much your promotions, bonuses and trade terms really cost you?
Remanently Trade Marketing combines budgets, price lists, turnover, promotions, bonuses and the settlement of commercial terms.
This means you don't just look at how much a customer bought. You also see how much it cost you to achieve that sale and whether a given activity really paid off.
Easy to manage
3x more efficient operations
Higher sales don't always mean higher profit.
Discounts, free goods, bonuses, individual prices and further promotional activities can increase turnover. But only after calculating the cost do you know whether they really increased the value of the cooperation.
How much did we sell?
Turnover shows the sales result of a customer, product or campaign.
How much did we pay for it?
Promotions, discounts, free goods and bonuses create the real cost of commercial terms.
Did it pay off?
Only after comparing sales, terms and the cost of the promotion can you assess whether the activity made economic sense.
Every unit of currency spent on growing sales should have a clearly defined goal and a measurable effect.
The most expensive discount is the one whose cost nobody remembers anymore.
Commercial terms often arise in many places: spreadsheets, emails, contracts, notes and sales reps' memory. The problem starts when you have to calculate how much the sale really cost.
A budget exists, but its use is hard to see
You know how much can be spent, but it's harder to quickly determine how much has already been used and on what.
Promotions are calculated manually
Percentage discounts, value discounts, free goods and further terms start creating complicated calculations.
A bonus grows together with turnover
Crossing the next threshold can mean an extra cost that isn't visible in turnover alone.
Terms concern multiple customers or entities
An umbrella promotion or bonus covers several organisations and is hard to analyse as a single activity.
There isn't always just one price list
A central price, an individual price and extra terms can make the customer's actual price unclear.
After a campaign, sales have grown. It's unclear whether it was worth it
Without cost calculations, it's easy to mistake growth in turnover for growth in profitability.
From a budget to a calculated result.
The process should start before a promotion is launched and end only once you know what it really delivered.
A promotion is not just a percentage discount.
Different campaigns affect the result in different ways. That's why the system should reflect real terms instead of forcing everything into a single promotion type.
Percentage discount
A price reduction expressed as a percentage for given customers, products or terms.
Value discount
A fixed amount reducing the price or transaction cost.
Free goods
A promotion can be based not only on price, but also on an extra quantity of product.
If the system can calculate it, you can compare campaigns not just by turnover, but also by economic effect.
A bonus should be calculated before it becomes a surprise.
A bonus can depend on turnover, volume or purchase mix. With many thresholds and different conditions, manual settlement quickly becomes risky.
Turnover bonus
The condition can depend on the sales value achieved within a given period.
Volume bonus
The basis for settlement can also be purchase volume.
Purchase-mix bonus
A customer can meet the condition not only through purchase size, but also through the right basket mix.
Bonus thresholds
Successive fulfilment levels can mean different bonus levels.
Bonus cascades
In more elaborate models, several conditions can affect the final settlement.
Automatic calculation
The system can help calculate condition fulfilment and levels achieved based on sales data.
A single condition can cover more than one customer.
In large trade relationships, a promotion or bonus can concern several entities at once. This requires a different perspective than settling a single company alone.
Umbrella promotions
A single campaign can cover several related entities.
Umbrella bonuses
Fulfilling the condition can result from the combined performance of several organisations.
One view of the relationship
Instead of analysing each company separately, you can look at the result of the whole trade structure.
A budget should answer two questions: how much can we spend, and how much have we already spent.
Budgets can be assigned to an organisation, a region or a specific customer. This makes it easier to control where money was planned and where it is actually working.
Organisation budget
You control funds at the level of the whole company or a chosen area.
Region budget
Funds can be assigned to a specific region or sales structure.
Customer budget
You see how much has been allocated to developing a specific trade relationship.
The catalogue price is not always the customer's price.
In practice you may have central price lists, individual price lists and extra terms affecting the actual sale price.
Central price lists
Base prices can apply to a larger group of customers.
Individual price lists
A specific customer can work on their own pricing terms.
Excel import
Turnover and price lists can be imported from existing data instead of being rewritten manually.
Before you launch a promotion, check whether it stands a chance of paying off.
In a more elaborate process you can simulate a promotion's profitability before the money is actually spent.
Planned turnover
You assume what sales effect the campaign is meant to achieve.
Planned cost
You take into account discounts, bonuses, free goods and other terms.
A decision before the start
Before launching a campaign, you can assess whether the relationship between cost and effect makes sense.
Don't just ask: "was the campaign carried out?". Check what it really achieved.
Reporting should combine target fulfilment, turnover, cost and the terms the customer actually met.
Target fulfilment
You see whether the customer or campaign reached the assumed level.
Settlement of terms
You check which bonuses, thresholds and terms were actually triggered.
Profitability
You compare the sales result with the cost that was needed to achieve it.
CRM shows you where you can sell more. Trade Marketing shows whether it's worth doing so on the proposed terms.
It's a natural combination: CRM helps find a customer's potential, and Trade Marketing controls the cost of activating it.
CRM: potential
You see what a customer isn't buying yet and where there's room to grow.
Trade Marketing: terms
You determine what promotion, discount or bonus a given campaign requires.
Shared goal: profitable growth
It's not just about more turnover, but about growth that still creates value.
Explore CRMAn owner wants to know whether growing sales is profitable. A manager wants to know how much more can be spent.
If you run the company
You want to see not only turnover, but also the cost of achieving it.
- control over the cost of promotions and bonuses
- visibility of budget use
- comparison of sales with the cost of terms
- profitability simulations
- lower risk of uncontrolled margin giveaways
If you manage sales or Trade Marketing
You need to know which campaigns are running, how much they cost, which terms have been met and what the result is.
- budgets in one place
- promotions and bonuses assigned to customers and products
- thresholds and automatic calculations
- target fulfilment reports
- less manual settlement in spreadsheets
We don't start with "implementing Trade Marketing". We start with where the money is leaking today.
First we look at how terms are created, how they're approved, how you collect turnover and how you later settle campaigns.
1. Budgets
Who has a budget and what can they spend it on?
2. Price lists
What do central and individual prices look like?
3. Promotions
What discounts, free goods and campaigns are used?
4. Bonuses
What do they depend on, what thresholds do they have and how are they settled?
5. Turnover
Where does sales data come from and how does it reach the settlement?
6. Result
How do you measure whether a campaign was really profitable?
Frequently asked questions before implementing Trade Marketing
Choose your Trade Marketing scope
Start with the scope that matches your process. For large organisations and individual processes we prepare an Enterprise configuration.
FIRST
Up to 3 users managing the process
For a team that wants to bring order to the basic promotion management process.
- budgets
- price lists
- turnover
- promotions: percentage and value discounts, free goods
- assigning customers and products to campaigns
- attachments and campaign documentation
- target fulfilment reports
QUICK START
Up to 6 users managing the process
For a team running a more elaborate and controlled Trade Marketing process.
- everything in FIRST
- budgets assigned to an organisation, region or customer
- Excel import of turnover and price lists
- central and individual price lists
- bonuses for turnover, volume or purchase mix
- bonus thresholds
- automatic calculation of condition and tier fulfilment
TIME IS MONEY
Up to 12 users managing the process
For an organisation where Trade Marketing is an elaborate process connecting many people, data and execution stages.
- everything in QUICK START
- umbrella promotions
- umbrella bonuses spanning multiple entities
- bonus cascades
- promotion profitability simulations
- extended turnover and calculation reports
ENTERPRISE
Scope and number of users agreed individually
For organisations of large scale, with individual processes, demanding integrations or using several Remanently areas.
- individual process scope
- individual number of users
- required integrations and individualisation
You pay for the people managing the process
The number of users in a package refers to people working in the Trade Marketing process. Customers, stores, partners, distributors and other entities taking part in promotions are not automatically additional paid users of the system.
Need a different scope?
The packages cover the most common configurations. If you need a different feature scope, more users, integrations or an individual process — talk to us.
You do not have to buy features you will not use.
Let's talk about your Trade Marketing processYou already know whether a promotion pays off. What happens next?
We don't show a catalogue. We show the natural next step of the process.
Want to find the customers with the greatest growth potential?
CRM compares customers, their purchases and potential sales gaps.
Explore CRMDid the promotion increase sales of physical goods?
If the next problem is availability, picking and issuing stock, move on to WMS.
Explore WMSNeed a broader view of profitability?
Data on promotions, bonuses and sales can be part of a broader management analysis.
See the CFO perspectiveDon't just ask: "how much did we sell?". Check how much we really earned on it.
Start with one campaign, bonus or budget. Calculate the cost, the result and the profitability. Only then scale what really works.